Design – d i l a q u i s

Recently I’ve had the chance to meet Valerie Goode, the name behind the successful ethical & sustainable fashion label Kitty Ferreira, based in London.

The brand has launched at London Fashion Week two years ago, and it has won multiple awards from Royal College of Arts in 2013 for design innovation, and also the “Extending the Lifecycle of Clothing Design Award” from WRAP.org, which is an important government organisation.

The philosophy of the brand is to bridge the gap between the city and natural world, by using herbal dyes and natural sources such as pomegranate and onion skins in their collections. Their aim is to make sustainability and ethics more common and widely-accepted in the fashion world.

fashion and art collaborations have become quite common nowadays, for example especially high-end brands like Chanel have done many exhibitions in different parts of the world and continue to do so (Mademoiselle Privé Exhibition started two days ago at Saatchi Gallery).

Louis Vuitton is one of those brands that show a great interest in the art world; as their numerous collaborations with artists in the past also point out (e.g. their collection with Japanese artist Yayoi Kusama in 2012). As it can be understood from the name, “Series 3” is the third of their “Series” exhibitions – the previous ones have started in Los Angeles and Tokyo, and then continued in other cities.

Tag: Design

Kitty Ferreira- An Ethical & Sustainable Fashion Label

Louis Vuitton Series 3 Exhibition